Is Your REALTOR® Marketing Your Home Effectively?

As a REALTOR® in the Salt Lake City area, I meet a lot of agents who just don't get it. They became an agent during the height of the Real Estate market boom, when breathing qualified you to sell homes. Unfortunately, when the Real Estate bubble popped, it just wasn't enough to be alive any more, you actually had to learn how to market your way out of a paper sack! And for those that don't get it, they are going to struggle to sell their listings.

So, is (or was) your REALTOR® marketing your home effectively? Placing the home on the multiple listing service (MLS) is only the first of MANY marketing steps that should be taken by any agent. Here is a list of questions to ask an agent:

1. Will you syndicate my home to online web sites such as Craigslist and Backpage? If so, how many other sites do you syndicate to?
2. How often do you renew the syndicated ads to keep them current and at the top of the classified site?
3. Do you retain a full time marketing company to keep you up to date on state of the art marketing techniques?
4. Do you utilize text numbers for each home that you list, along with a mobile web site for each?
5. Do you create a personalized web site, along with a unique domain name, for each home listed?
6. Do you create a virtual tour for each property, and attach it to the unique web site?
7. Do you have a buyer lead generation system for creating your own pool of buyers independent of the MLS?

These may seem like no brainers, but they are often overlooked, and they work everywhere, not just in Utah. Gone are the days of placing a home on the MLS, planting a sign in the front yard, and having an offer within three days. Find yourself a REALTOR® who keeps up to date with the hottest marketing trends available and the technology that's pushing the envelope...and you'll find your home sold fast, even in a down market!

Leslie Martin
The Martin Success Team
Your Home Sold in 90 Days or Less, Guaranteed!